Adidas x Man United


2021-22 Away Kit Hype Film

Golden Wolf teamed up with Adidas and Manchester United to create a ode to Manchester youth culture, to celebrate the launch of the team’s 2021-22 away kit. Narrated by Manchester poetry legend John Cooper Clarke, the team brought to life the player’s histories and determination. From then to now.

Created and produced at Golden Wolf

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Credits:

Creative Director: Stefan Falconer
Executive Producer: Tan Jones
Project Manager: Lucy Caetano
Production Assistant: Eden Brill
Design: Jonas Devacht, Diego L. Rodriguez
Motion Graphics Lead: Laurence Parsons
Motion Graphics: Laurence Parsons, Michael Mueller, Stefan Ahmad, Mike Tyler
2D Animation: Tim Whiting
Narration: John Cooper Clarke

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Stills

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